Before we start, I am not here to critically analyze the campaigns or the games. We will be discussing the new campaigns with respect to the casual game idea and the prizes that you can win to play them. So to begin with we have a new campaign that Lipton Ice Tea has come up with. Here you get to win some cool exciting prizes to play a very simple game.I am sure you must have played this game loads of time.
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| Lipton Ice Tea : Get Refreshed Naturally Campaign |
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| Casual Game |
You stand a chance to win an iPad Mini or a month's supply of Lipton Ice Tea. Other than this game you got to tweet your heart out to win more prizes. Your tweets will unlock different prizes on the "
RefreshoMeter"
section of the website, including 5 SkullCandy Headphones, 3 iPods and
an iPad Mini.
There are different sets of prizes that
will be unlocked at different levels of tweets. The best tweets for each
level will qualify to win prizes.Go try it out.
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| Lipton Ice Tea : RefreshoMeter |
Similar campaign was also done by ITC when they were launching Grand Chola in Chennai. The idea was to basically tweet or add wall posts to unlock the treats, so the more your tweet or add wall post you stand a chance to win the prizes. (For more details please refer to the Gurus :
http://lighthouseinsights.in/itc-grand-chola-tweets-for-treats-twitter-contest.html)
As I mentioned earlier that the Lipton Ice Tea game is very common. To launch the chocolate flavor cookie Oreo India came up with a similar kind of a game on Facebook :
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| Oreo India Game |
I am sure that there dozens more like this. Do share those game links and also don't forget to participate in the Lipton Contest to try your luck, for all you know you might get that iPad mini. Enjoyyyyy
http://getrefreshednaturally.com/
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