Lipton Ice Tea : New Campaign, win exciting prizes

Before we start, I am not here to critically analyze the campaigns or the games. We will be discussing the new campaigns with respect to the casual game idea and the prizes that you can win to play them. So to begin with we have a new campaign that Lipton Ice Tea has come up with. Here you get to win some cool exciting prizes to play a very simple game.I am sure you must have played this game loads of time.

Lipton Ice Tea : Get Refreshed Naturally Campaign

Casual Game

You stand a chance to win an iPad Mini or a month's supply of Lipton Ice Tea. Other than this game you got to tweet your heart out to win more prizes. Your tweets will unlock different prizes on the "RefreshoMeter" section of the website, including 5 SkullCandy Headphones, 3 iPods and an iPad Mini. There are different sets of prizes that will be unlocked at different levels of tweets. The best tweets for each level will qualify to win prizes.Go try it out.

Lipton Ice Tea : RefreshoMeter

Similar campaign was also done by ITC when they were launching Grand Chola in Chennai. The idea was to basically tweet or add wall posts to unlock the treats, so the more your tweet or add wall post you stand a chance to win the prizes. (For more details please refer to the Gurus : http://lighthouseinsights.in/itc-grand-chola-tweets-for-treats-twitter-contest.html)

As I mentioned earlier that the Lipton Ice Tea game is very common. To launch the chocolate flavor cookie Oreo India came up with a similar kind of a game on Facebook :

Oreo India Game

I am sure that there dozens more like this. Do share those game links and also don't forget to participate in the Lipton Contest to try your luck, for all you know you might get that iPad mini. Enjoyyyyy http://getrefreshednaturally.com/

Casual Games + Brands + Mobile

These days it’s very important for brands to interact and engage with their target audience, not to promote their product but to simply interact. Lot of brands are there on Social Media these days where in they are trying new innovative ways to engage with their TG on a day to day basis. Wall posts, blog posts, Campaigns, contest and etc... Out of all these, Casual games is one thing that people would like to spend time on. I am not trying to share GYAAAN over here; all I am trying to say is that lot of brands are using Casual Games to engage with their audience.

From now on I will be covering examples of brands and the games as well. Other than this there are loads and loads of games being developed for mobiles, will be talking about those as well. Often we find people busy playing games in Metro, Office, Bus, Train, Auto Rickshaw, Airport and etc. People are crazy about Temple Run, Fruit Ninja, Cricket Fever, Angry Birds and more. Downloading games apps is the top activity out the top ten activities as far as the smart phones is concern. Here is the data to support it;

                                    *source : http://www.ekreckoning.com/mobile-app-download-trends-infographic/

Please free to share examples if you come across something like this.

Enjoy Gaming....